Design, experience strategy and leadership.

I have over 20 years’ experience of leading multi-disciplinary teams on transformational projects and flagship products.

I have led UX and service design for world-class agencies, with overall responsibility for the direction and growth of the practice. I now co-lead a team of 20+ designers and researchers at the BBC, trying to put it all into practice client-side.

With over 14m users visiting on a weekly basis, BBC iPlayer is one of the UK’s biggest digital products. I partnered with iPlayer’s General Manager to set a compelling new vision, as inspiration for a three-year plan and radically-increased growth.

UNDER NDA

I co-led, with Product, early vision-setting discovery on the BBC’s approach to portrait short-form video in order to help senior leadership align and to give direction to experimentation.

My team delivered impactful acquisition and retention improvements for BBC iPlayer, including 86% YoY increase in ‘Add to Watchlist’ clicks and 123% YoY increase in play starts on Watchlist content.

Design, experience strategy and leadership.

I have over 20 years’ experience of leading multi-disciplinary teams on transformational projects and flagship products.

With over 14m users visiting on a weekly basis, BBC iPlayer is one of the UK’s biggest digital products. I partnered with iPlayer’s General Manager to set a compelling new vision, as inspiration for a three-year plan and radically-increased growth.

I co-led, with Product, early vision-setting discovery on the BBC’s approach to portrait short-form video in order to help senior leadership align and to give direction to experimentation.

My team delivered impactful acquisition and retention improvements for BBC iPlayer, including 86% YoY increase in ‘Add to Watchlist’ clicks and 123% YoY increase in play starts on Watchlist content.

My team delivered user insights on video consumption in an ‘atlas of needs’ tool, optimised for easy use by multi-disciplinary teams.

My team led major design operations changes for BBC iPlayer, including a new visual identity system and switch from Sketch to Figma.

I have had the privilege of delivering transformational projects for world-class businesses throughout my career.

Coming soon…

Colin Greenwood

Design, experience strategy and leadership.

I have over 20 years’ experience of leading multi-disciplinary teams on transformational projects and flagship products.

With over 14m users visiting on a weekly basis, BBC iPlayer is one of the UK’s biggest digital products. I partnered with iPlayer’s General Manager to set a compelling new vision, as inspiration for a three-year plan and radically-increased growth.﻿

I co-led, with Product, early vision-setting discovery on the BBC’s approach to portrait short-form video in order to help senior leadership align and to give direction to experimentation.

My team delivered impactful acquisition and retention improvements for BBC iPlayer, including 86% YoY increase in ‘Add to Watchlist’ clicks and 123% YoY increase in play starts on Watchlist content.﻿

My team delivered user insights on video consumption in an ‘atlas of needs’ tool, optimised for easy use by multi-disciplinary teams.

My team led major design operations changes for BBC iPlayer, including a new visual identity system and switch from Sketch to Figma.

I have had the privilege of delivering transformational projects for world-class businesses throughout my career.

Coming soon… ﻿

Colin Greenwood

With over 14m users visiting on a weekly basis, BBC iPlayer is one of the UK’s biggest digital products. I partnered with iPlayer’s General Manager to set a compelling new vision, as inspiration for a three-year plan and radically-increased growth.

My team delivered impactful acquisition and retention improvements for BBC iPlayer, including 86% YoY increase in ‘Add to Watchlist’ clicks and 123% YoY increase in play starts on Watchlist content.

Coming soon…